Yes, it's a socially tough question. It might be so tough that the bulk of mitigation efforts might have to be put into the technological advancement side of the equation, and that seems to be what's happening, though it's unclear how deliberate this is.

But just because publicly acknowledging the nature of a problem will make one unpopular doesn't mean that one should privately start to deny it. On the contrary, one should correct for the Koolaid by privately reminding one's self what the real problem is, and that a socially acceptable framing of the problem has to be part of any solution that one expects to work.