Here's the background on its construction for those interested,the academic article "Integrating Theories of Motivation"

http://webapps2.ucalgary.ca/~steel/images/Integrating.pdf

Spectacularly uncontroversial really, based on the core and best established parts of the key motivational theories. Due to limiting the theory this way (i.e., focusing on the core elements), it doesn't cover directly obvious elements like satiation, though really you would incorporate it in value.

If I could redo it again, I would differentiate between goal choice and goal pursuit as expectancy operates differently. However, the public conversation is necessarily limited to reiterating the basics, which is fine, Academically though, it is a bit old hat.

We are working on a software based training program that we can update that is based on our best understanding of goal setting. I like it as it provides a more direct conduit to implementing what we have learned. Actually all inspired somewhat by what Less Wrong is up to.