This was certainly the attitude of ancient Greece, to a first approximation anyway (they didn't even have a social category for gay relationships between two men of equal status).
This is the way it was in Japan and China, and seems to be the societal default. Male-male relationships were typically between older and younger men, with some between two young men.
Given how fashionable it is in certain parts of academia to retroactively declare historical people gay, I'd take this claim with a grain of salt.
Which claim? The evidence for existence of socially acceptable sexual relationships between men seems as good for ancient China and Japan as it is for ancient Greece.
(Agreed that individual claims of sexuality- was Buchanan gay, or just asexual?- are dubious, because it's hard to get anything more definite than a "maybe," but it's much easier to be confident about aggregates: at least some of the historical figures suspected to be gay were gay.)
I've heard one suggestion that it might not even make sense to talk about people in societies with different sexual morals, such as the ancient Greeks or the Chinese and Japanese in these examples, as being "gay" or "straight" in the sense that modern Western countries talk about it. They certainly didn't see themselves that way. It's clear from examples like pederasty that cultural values have a lot of impact not only on how people act sexually, but on how they conceive of sexuality.
On the other hand, it's clear from the existence of &...
Suppose I told you that I knew for a fact that the following statements were true:
You’d think I was crazy, right?
Now suppose it were the year 1901, and you had to choose between believing those statements I have just offered, and believing statements like the following:
Based on a comment of Robin Hanson’s: “I wonder if one could describe in enough detail a fictional story of an alternative reality, a reality that our ancestors could not distinguish from the truth, in order to make it very clear how surprising the truth turned out to be.”1
1Source: http://lesswrong.com/lw/j0/making_history_available/ewg.