and it's especially significant that the article is from two years ago; this is not the first time the media has tried to get people scared about this "trend."
Conversely, it could mean that the media did indeed notice a trend two years ago and now the trend is picking up.
When I started seeing stories about the "knockout game" (supposedly, teenagers playing a game where they try to knockout random strangers) a few days ago, I immediately resolved to avoid paying attention to them, because it sounded like a classic case of people taking a few isolated incidents and blowing them up into a big scary trend.
And then this morning, I see this blog post, which links back to an article from two years ago titled: "Knockout King: Kids call it a game. Academics call it a bogus trend. Cops call it murder." Turns out my knowledge of human biases has served me well... and it's especially significant that the article is from two years ago; this is not the first time the media has tried to get people scared about this "trend." From the article (emphasis added):