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taelor comments on Applause Lights - Less Wrong

90 Post author: Eliezer_Yudkowsky 11 September 2007 06:31PM

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Comment author: taelor 24 February 2012 11:03:51PM 2 points [-]

Applause Lights also have more sinister, dark artsy application: they can be used to bait people into agreeing with seemingly trivial propositions, which nevertheless cause the target to modify their self image, rendering them more likely to agree with less trivial propositions in the future. For example, Cialdini's Influence reports on a study that found that households that had been visited by a volunteer collecting signatures in favor of the vague statement "keep California beautiful" (without ever specifying how this was to be accomplished) were much more likely to agree to prominently display a large, ugly sign reading "prevent drunk driving" on their yards than households that hadn't been so visited.