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Alsadius comments on One Sided Policy Debate - The Science of Literature - Less Wrong
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I think what they're afraid of is something like the sickness occupying Hollywood, where they're very good at following a couple formulas and very bad at doing anything that'll actually amuse the sort of people who watch a lot of movies and have gotten bored of the formulas. Used in moderation this is a good thing, but marketing culture is very bad at taking profitable ideas in moderation.
I agree. My first thought was that too much measuring leads to convergence on a not-very-interesting standard.