It seems to me that rewards to outliers are increasing overall. In addition, high achieving men also tend to be high-earning people and marriage rates are persistently higher and divorce rates are persistently lower for high-income people.
I haven't been able to find any raw statistics on this, so I can't confirm my suspicions, but it seems to me that the incentives are very different for the rich than the merely well off. Most income variability in the US lies within the top tax bracket rather than between brackets, so studies which lump together everyone in, say, a $250,000+ annual income bracket may disguise variability above this level.
Dalrock writes an interesting article related to Dr. Helen Smith's book the Marriage Strike. I really have to bump it up on my too rapidly growing reading list. (^_^)