EHeller comments on Things I Wish They'd Taught Me When I Was Younger: Why Money Is Awesome - Less Wrong
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This is true for me as well (I'm slightly older), but I also have some sources of income that I expect most graduate students don't.
But one of the main reasons why money is awesome is because spending money is rivalrous. My primary expensive hobby is art collecting. I have the number of original paintings I have because I put up more money than the other people bidding on them, and if everyone had more money, then the primary effect would be that the prices increase.
When you say we need to exercise our intelligence, let me talk about Franklin Barbecue in Austin. It's quite possibly the best barbecue in the US, and they've sold out of brisket every day that they've been open. Officially, it opens at 11 AM, but generally people recommend that you show up at ~8 AM to wait in line.
To the economist in me, this is a terrible setup. They could spend their customers' extra money; they can't spend their customers' wasted time. They should auction off the barbecue, which will raise prices and lower wait times. But it'll also get rid of the communal experience of waiting in line, and less of their customers will be students and more of them will be engineers. The way to get more money to 'food trucks' is to embrace the inequality that makes engineers that will bid on barbecue.
The marketer in me suggests you're off the mark. How do you know that Franklin's bbq is the best in Austin? Because there is always a line and it sells out. The wait in line IS what differentiates their product, and its how people judge the quality in such a subjective market.
I imagine if you start an auction for the bbq, what you'll find is that in a few years you are making less money, as instead of being a good bbq experience that people drive in from all over Texas to try and tourists flock to, you'll be just another good bbq place in Austin.