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TheOtherDave comments on Things I Wish They'd Taught Me When I Was Younger: Why Money Is Awesome - Less Wrong
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Customers prefer predictable prices. They don't have to be constant.
E.g., if tickets for an event are $15 in advance and $25 at the door, and this is stated clearly up front, most customers are OK with that... we can plan early and save $10, or we can keep our options open and pay a premium for that privilege.