I agree it would be early to comment now, but much gets written during the marketing run-up to release. By that time, not only after release, an easily findable comment can make a lot of impact. Compare how Wikileaks' comments on "The Fifth Estate", published before the release, influenced what got written about that movie.
And whoever writes something pre-release will be findable when people look for somebody to weigh in post-release.
Well one idea is write something on your blog and link it to MIRI; PageRank will do the rest :)
Another idea - organize a public movie event with a panel afterwards. Should attract a significant sci-fi fan interest and maybe get some coverage (maybe even use it as a fundraiser?). Louie Helm did this for "Our Final Invention". Will ping him.
There's a big Hollywood movie coming out with an apocalyptic Singularity-like story, called Transcendence. (IMDB, Wiki, official site) With an A-list cast and big budget, I contend this movie is the front-runner to be 2014's most significant influence on discussions of superintelligence outside specialist circles. Anyone hoping to influence those discussions should start preparing some talking points.
I don't see anybody here agree with me on this. The movie has been briefly discussed on LW when it was first announced in March 2013, but since then, only the trailer (out since December) has been mentioned. MIRI hasn't published a word about it. This amazes me. We have three months till millions of people who never considered superintelligence are going to start thinking about it - is nobody bothering to craft a response to the movie yet? Shouldn't there be something that lazy journalists, given the job to write about this movie, can find?
Because if there isn't, they'll dismiss the danger of AI like Erik Sofge already did in an early piece about the movie for Popular Science, and nudge their readers to do so too. And that'd be a shame, wouldn't it?