He's trying to find the joints that you have to carve in quantum mechanical systems so that you can find any consciousnesses that happen to be in them.
So yes, it's entirely in the analysis stage - finding how to describe in quantum mechanical terms those things we already know how to describe in informal language, like 'person' or 'choice' or 'memory'.
Ah, thanks. My interpretation was that he was saying that conscious minds do that particular carving, but your interpretation is that he proposes that particular carving for finding conscious minds – and other entity like objects. That makes more sense.
Max Tegmark publishes a preprint of a paper arguing from physical principles that consciousness is “what information processing feels like from the inside,” a position I've previously articulated on lesswrong. It's a very physics-rich paper, but here's the most accessable description I was able to find within it:
The whole paper is very rich, and worth a read.