And for the record, I am starting a startup now, have read a lot about them, but haven't had any actual experience before this past summer.

I would have downvoted the original post if it wasn't for this, as it explicitly says many times over things like "I don't know, but it seems reasonable that", "it shouldn't be difficult to", "I think that it's something that could be", etc. I hope that your startup turns out well, and that however it turns out, you will be able to write some updates about the real process.

BTW, "inside/outside view" refers to this.