Indeed, the customers might very plausibly reason that if the service was so important that they would be foolish to do without it, you wouldn't be offering it for free.
Given that setting up backups on a Mac is so easy that, as I suggested in my quoted spiel, the customer could even do it themselves, this is not a very well-supported conclusion.
foot-in-the-door technique used to extract money from customers via some less obvious avenue.
Well, duh. You "extract" money from customers by the fact of them liking you, trusting you, and getting all their service done at your shop, and buying future things they need from you, also.
if they decide, right in your store, to buy a product which your store offers, they probably will buy it from you unless they're being willfully perverse.
I think you underestimate how doggedly many people hunt for deals. I don't even blame them; being a retail shop, my place of work sometimes couldn't compete with mail-order houses on prices.
You're right, though: if they decided then and there that they would buy the thing, the customers often in fact went ahead and bought it then and there.
But you might plausibly think "hmm, suspicious. I'll wait to buy this until I can do some research." Fine and well; that's exactly what I'd do. Do the research. Buy the thing online. But dismissing the entire notion, based on the idea that "bah, he was just trying to sell me something", is foolishness.
I think you underestimate how doggedly many people hunt for deals.
The customer is estimating the probability that the statement is a sales pitch. The fact that many people would hunt for deals affects the effectiveness of the sales pitch given that it is one, not the likelihood that the statement is a sales pitch in the first place. Those are two different things--it's entirely possible that the statement is probably a sales pitch, but the sales pitch only catches 20% of the customers.
Consider the following commonly-made argument: cryonics is unlikely to work. Trained rationalists are signed up for cryonics at rates much greater than the general population. Therefore, rationalists must be pretty gullible people, and their claims to be good at evaluating evidence must be exaggerations at best.
This argument is wrong, and we can prove it using data from the last two Less Wrong surveys.
The question at hand is whether rationalist training - represented here by extensive familiarity with Less Wrong material - makes people more likely to believe in cryonics.
We investigate with a cross-sectional study, looking at proto-rationalists versus experienced rationalists. Define proto-rationalists as those respondents to the Less Wrong survey who indicate they have been in the community for less than six months and have zero karma (usually indicative of never having posted a comment). And define experienced rationalists as those respondents to the Less Wrong survey who indicate they have been in the community for over two years and have >1000 karma (usually indicative of having written many well-received posts).
By these definitions, there are 93 proto-rationalists, who have been in the community an average of 1.3 months, and 134 experienced rationalists, who have been in the community an average of 4.5 years. Proto-rationalists generally have not read any rationality training material - only 20/93 had read even one-quarter of the Less Wrong Sequences. Experienced rationalists are, well, more experienced: two-thirds of them have read pretty much all the Sequence material.
Proto-rationalists thought that, on average, there was a 21% chance of an average cryonically frozen person being revived in the future. Experienced rationalists thought that, on average, there was a 15% chance of same. The difference was marginally significant (p < 0.1).
Marginal significance is a copout, but this isn't our only data source. Last year, using the same definitions, proto-rationalists assigned a 15% probability to cryonics working, and experienced rationalists assigned a 12% chance. We see the same pattern.
So experienced rationalists are consistently less likely to believe in cryonics than proto-rationalists, and rationalist training probably makes you less likely to believe cryonics will work.
On the other hand, 0% of proto-rationalists had signed up for cryonics compared to 13% of experienced rationalists. 48% of proto-rationalists rejected the idea of signing up for cryonics entirely, compared to only 25% of experienced rationalists. So although rationalists are less likely to believe cryonics will work, they are much more likely to sign up for it. Last year's survey shows the same pattern.
This is not necessarily surprising. It only indicates that experienced rationalists and proto-rationalists treat their beliefs in different ways. Proto-rationalists form a belief, play with it in their heads, and then do whatever they were going to do anyway - usually some variant on what everyone else does. Experienced rationalists form a belief, examine the consequences, and then act strategically to get what they want.
Imagine a lottery run by an incompetent official who accidentally sets it up so that the average payoff is far more than the average ticket price. For example, maybe the lottery sells only ten $1 tickets, but the jackpot is $1 million, so that each $1 ticket gives you a 10% chance of winning $1 million.
Goofus hears about the lottery and realizes that his expected gain from playing the lottery is $99,999. "Huh," he says, "the numbers say I could actually win money by playing this lottery. What an interesting mathematical curiosity!" Then he goes off and does something else, since everyone knows playing the lottery is what stupid people do.
Gallant hears about the lottery, performs the same calculation, and buys up all ten tickets.
The relevant difference between Goofus and Gallant is not skill at estimating the chances of winning the lottery. We can even change the problem so that Gallant is more aware of the unlikelihood of winning than Goofus - perhaps Goofus mistakenly believes there are only five tickets, and so Gallant's superior knowledge tells him that winning the lottery is even more unlikely than Goofus thinks. Gallant will still play, and Goofus will still pass.
The relevant difference is that Gallant knows how to take ideas seriously.
Taking ideas seriously isn't always smart. If you're the sort of person who falls for proofs that 1 = 2 , then refusing to take ideas seriously is a good way to avoid ending up actually believing that 1 = 2, and a generally excellent life choice.
On the other hand, progress depends on someone somewhere taking a new idea seriously, so it's nice to have people who can do that too. Helping people learn this skill and when to apply it is one goal of the rationalist movement.
In this case it seems to have been successful. Proto-rationalists think there is a 21% chance of a new technology making them immortal - surely an outcome as desirable as any lottery jackpot - consider it an interesting curiosity, and go do something else because only weirdos sign up for cryonics.
Experienced rationalists think there is a lower chance of cryonics working, but some of them decide that even a pretty low chance of immortality sounds pretty good, and act strategically on this belief.
This is not to either attack or defend the policy of assigning a non-negligible probability to cryonics working. This is meant to show only that the difference in cryonics status between proto-rationalists and experienced rationalists is based on meta-level cognitive skills in the latter whose desirability is orthogonal to the object-level question about cryonics.
(an earlier version of this article was posted on my blog last year; I have moved it here now that I have replicated the results with a second survey)