As a kid I loved watching Ally Mc Beal because of the way it presented interesting moral dilemas that stimulate myself to think about what's right and wrong.

I know other people who liked Ally Mc Beal because of the way it presents office gossip. You can easily add a love subplot to a rational story.

Perhaps people think that rationality is a good thing in much the same way that being wealthy is a good thing, but they don't think that it should be celebrated, or at least they don't find such celebrations appealing.

A lot of people find the story of badman quite appealing. There are also various TV series who try to present characters who are labeled as intelligent. The problem is that those characters often win because they have an amazing insight for which they don't really have the necessary information and turn out to be right.

The look to the low intelligence person to be rational but not to the high intelligence person who actually expects that smart people make smart decisions for smart reasons that make sense.

A lot of people also like MacGyver. Not because they identify with his intelligence but because they think he's cool.

4.) Making the same supposition, what are the implications for the movement in general?

21st century movements should not focus on trying to appeal to everyone anyway.