Calling anti-vaccination people "anti-science" is a transparently bad persuasion tactic. Leave a social line of retreat.
Also, it probably isn't even true that they're anti-science.
Agreed.
It's more likely their stances on science are inconsistent, trusting it to varying degrees in different situations depending on the political and social implications of declaring belief.
Science isn't a package you have to accept as one huge clump. There is nothing inconsistent about affirming some scientific claims and denying others, especially if you also believe that some sciences are more reliable at arriving at the truth than others (which very few scientists themselves would deny).
Good point, thanks. Skepticism of specific scientific claims is fully consistent with a "pro-science" outlook. I would maintain that people rejecting legitimate scientific claims often are inconsistent, though. Case in point, Young Earth Creationists that completely trust technology and medication that could only work if the scientific case for YEC is false.
Paper by the Cultural Cognition Project: The culturally polarizing effect of the "anti-science trope" on vaccine risk perceptions
This is a great paper (indeed, I think many at LW would find the whole site enjoyable). I'll try to summarize it here.
Background: The pro/anti vaccine debate has been hot recently. Many pro-vaccine people often say, "The science is strong, the benefits are obvious, the risks are negligible; if you're anti-vaccine then you're anti-science".
Methods: They showed experimental subjects an article basically saying the above.
Results: When reading such an article, a large number of people did not trust vaccines more, but rather, trusted the American Academy of Pediatrics less.
My thoughts: I will strive to avoid labeling anybody as being "anti-science" or "simply or willfully ignorant of current research", etc., even when speaking of hypothetical 3rd parties on my facebook wall. This holds for evolution, global warming, vaccines, etc.
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Also included in the article: references to other research that shows that evolution and global warming debates have already polarized people into distrusting scientists, and evidence that people are not yet polarized over the vaccine issue.
If you intend to read the article yourself: I found it difficult to understand how the authors divided participants into the 4 quadrants (α, ß, etc.) I will quote my friend, who explained it for me:
I was helped by following the link to where they first introduce that model.
The people in the top left (α) worry about risks to public safety, such as global warming. The people in the bottom right (δ) worry about socially deviant behaviors, such as could be caused by the legalization of marijuana.
People in the top right (β) worry about both public safety risks and deviant behaviors, and people in the bottom left (γ) don't really worry about either.