Firing arrows with a bow per se is not optimized for coolness. It could be upgraded to be a cool project, but that would require lot of resources. Yes, being cool is also expensive.
Cool can mean expensive but it might very well mean that you are simply willing to break some silly convention that other people take for granted but that nobody really cares about.
Let's say I wanted to be a music star in the 21st century. What do I need? A good scenery for Youtube videos. Song texts that have some message, maybe about the value of Bayes Rule. I don't need to be able to sing because of auto-tune. If I want to do something QS inspired by could run live data of a QS device through some algorithm that converts it into sound that people can listen to.
Fulfilling those steps takes some effort but the financial part isn't that big. At the end I do have a project that's remarkable in Seth Godins sense of the word.
I probably wouldn't even need to contact bloggers myself but they will come and want to hear from me to write a story about me. Once you are willing to violate a few boundaries coolness happens.
I don't understand why there nobody who is seriously open about using auto-tune as a way to convert meaningful texts into music. In a world where established stars use it to hide but the establishment treats it as a sign of decadence there a story in using it when you can't sing at all to express a message that isn't expressed in today's media.
Paper by the Cultural Cognition Project: The culturally polarizing effect of the "anti-science trope" on vaccine risk perceptions
This is a great paper (indeed, I think many at LW would find the whole site enjoyable). I'll try to summarize it here.
Background: The pro/anti vaccine debate has been hot recently. Many pro-vaccine people often say, "The science is strong, the benefits are obvious, the risks are negligible; if you're anti-vaccine then you're anti-science".
Methods: They showed experimental subjects an article basically saying the above.
Results: When reading such an article, a large number of people did not trust vaccines more, but rather, trusted the American Academy of Pediatrics less.
My thoughts: I will strive to avoid labeling anybody as being "anti-science" or "simply or willfully ignorant of current research", etc., even when speaking of hypothetical 3rd parties on my facebook wall. This holds for evolution, global warming, vaccines, etc.
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Also included in the article: references to other research that shows that evolution and global warming debates have already polarized people into distrusting scientists, and evidence that people are not yet polarized over the vaccine issue.
If you intend to read the article yourself: I found it difficult to understand how the authors divided participants into the 4 quadrants (α, ß, etc.) I will quote my friend, who explained it for me:
I was helped by following the link to where they first introduce that model.
The people in the top left (α) worry about risks to public safety, such as global warming. The people in the bottom right (δ) worry about socially deviant behaviors, such as could be caused by the legalization of marijuana.
People in the top right (β) worry about both public safety risks and deviant behaviors, and people in the bottom left (γ) don't really worry about either.