Obviously you'd take a different angle with the marketing.

Off the cuff, I'd pitch it as a hands-off dating site. You just install a persistent app on your phone that pushes a notification when it finds a good match. No website to navigate, no profile to fill, no message queue to manage.

Perhaps market it to busy professionals. Finance professionals may be a good target to start marketing to. (busy, high-status, analytical)

There would need to be some way to deal with the privacy issues though.