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There can be a lot of valid reasons to self-publish besides"tak[ing] advantage of people's ignorance".
Traditional publishing is close to becoming an atavism, a vestigial remnant of the pre-digital age.
Digital or not, the fact that an article or book has passed the filter of a reputable publisher provides useful evidence in estimating its quality.
That's most obvious for scientific publishing, where publishers employ expert editors and peer review. Publication of material intended for non-technical audiences has to meet lower standards, but there is still some level of editorial oversight.
Yep, the word for that is curating and it is a common and valuable activity. Art museums, for example, play a similar role. On the web brand-name blog collections (e.g. the Gawker stable) is also basically about the same thing -- in this particular case, though, I don't know if we're talking about quality... :-D