lessdazed comments on The Problem of "Win-More" - Less Wrong
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I've seen it too. Even Nate Silver did it in this New York Times blog post, where he estimates the number of fans for each team in the National Hockey League "by evaluating the number of people who searched for the term “N.H.L.”" Using his method, Montreal is the only Canadian market with a team for which it is estimated that fewer than half of the people are avid hockey fans (as he defined it).
In Montreal, French is the official language and the language spoken at home by most people.In French, the NHL is called the "Ligue nationale de hockey," abbreviated "L.N.H."