Another idea: One of the great anti-utilitarian movements of our time has been the anti-vaccine movement. In that vain, how about setting up an anti-bed net advocacy group to argue that the children of Africa are being poisoned by chemical laden bed nets, and a charity that will collect and dispose of bed nets that are currently in use in Africa. I'm sure there must be a celebrity that would endorse such a charity. Snookie hasn't been doing much lately!