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ChristianKl comments on Effective Effective Altruism Fundraising and Movement-Building - Less Wrong
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How much money to spend on movement building depends a lot on room for funding.
Let's say you run a local EA meetup. If you have trouble finding a good room for the meetup, spending money on the room might be very useful. Spending the money to advertise the meetup on meetup.com is also going to have a very good return.