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ChristianKl comments on What has .impact done so far? - Less Wrong
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The best way to recruit is to have people who are passionate enough about a subject that they tell their friends.
Yup - although in the case of EA, that's still likely to be a very slow process. This isn't the sort of thing that can go viral. It takes months or years of cultivating before someone transfers from complete outsider to core member.
I don't think that's a problem. We don't need to think in terms of corporate quarter results but are free to think more long-term.
Focusing on quick fixes isn't what successful movement building is about.