He might be writing for an SaaS audience, but he's writing about the blog format, which is built to facilitate crowdsourced magazine journalism or editorial-style content. Now, he's quite right that the format's poorly suited to long-form or reference-style content, but starting a post with "let's talk about blogging" and proceeding to talk about all the ways it sucks for those content types, without much more than a word for its intended purpose, strikes me as a pretty serious omission.

If instead he'd framed it as "blogs are often misused", then we wouldn't be having this conversation. But that's not where we're standing.