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jkaufman comments on 2014 Survey of Effective Altruists - Less Wrong
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Effective Altruism was used several years before CEA adopted the term. If you heard it before that time, please put the earlier date. However, yes, many people will put dates after CEA's adoption (or even after Singer's TED Talk, which seems to be the final galvanization of the term).
When I wrote "A Name For A Movement?" in March 2012, "Effective Altruism" was a name in circulation, but other names like "Smart Giving" and "Optimal Philanthropy" were more common.
For people who haven't ready CEA's post on this, that was after their vote in December 2011. When I participated in it I don't remember anyone discussing it as already in use; I'd expect someone would remember this if it was in use.