I'm in the "death isn't that bad" camp, which I know is a minority here on LW. If you lose all your memories and personality, I don't see the point of choosing to be reborn. It's a flip of a coin sort of thing to me. Our identity seems to be tied to our memories and personality, if "identiity" has any meaning at all.

I'm of the philosophical view that death shouldn't be feared/hated because it's essentially the same state of affairs we were in pre-birth. Non-existence just isn't that big a deal. We're hard-wired to fear it...but we should be rational enough to recognize that's nothing but evolution's pressure on all species who made it this far.