I have been mostly lurking for a couple of months, but organizing people is one of my main areas of interest, and I have some practical experience in doing it. I have had thoughts along these lines, and right now I'm having a biweekly Google hangout with some friends and family to discuss the issue and get feedback on my ideas. I'd like to very gradually introduce the topics to the rationalist community. But the core idea that I'm working on right now is that rationality is not interesting to the general public because rationality is too abstract. I would like to form a community where the main outreach is "Success Clubs" or something like that, basically a support group for improving your life designed by rationalists. I would also like to create a currency that people earned by attending the meetings and participating in the broader organization. I think the success of cryptocurrencies, video games, and karma systems is evidence that this could be a very useful motivator.