I don't think it's wise to make the outer layer "focus on benefits rather than risks." That sort of spin control will probably be detected and lower your credibility in the eyes of the public.

As I understand it, this is usually not the case if the spin is done professionally.

The outer layer doesn't need to be positive, just suitably non-technical and representative of the overall layout of the issues.

This pretty much negates the entire premise as suggested in the post, and just reduces down to "explain things to laymen"