And for me, with all of: my own name, "David Gerard", "Eliezer Yudkowsky", "Eugine Nier" and "Eliezer Arbuthnot" (a fake name I just made up, for which Google finds no results with the quotation marks, offers me results without them, and again gives the "data protection" warning).

So I think this is a bit like searching for "rat vomit" and getting "Buy Cheap Rat Vomit now" ads from eBay: it's just an algorithmic thing that gets inserted into certain categories of search.