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lmm comments on Fifty Shades of Self-Fulfilling Prophecy - Less Wrong
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To my mind the counter is: if a big marketing campaign alone is enough to sell books, why bother with the rest of it? Couldn't you form a more competitive publisher by accepting scripts at random and not bothering with editing?
People could notice the pattern. "Oh, another novel by Random Script Publisher. No, thanks!"
You could keep changing the name of your company, though.
Well, even the best marketing campaign couldn't make a bestseller out of a book that was so low-quality that virtually everyone who read it would hate it and consider it total garbage. I think you underestimate how bad the typical manuscript really is.