The positive side of this is that these are people who are willing to turn over some control in their mate selection process to an algorithm that considers self-reported interest and personality traits.
Given that well-calibrated algorithms are more effective than people in the vast majority of scenarios, I find it hard to fault the people willing to use them.
The recent OKCupid blog, which gwern mentioned in Media Open Thread, investigated the impact of three different factors on users' perceptions of each other: authority (reported match %), profile text (present or absent), and looks.
On the bright side, the authority versus reality match-up came out tied:
If you don't consider that a good outcome, you're not yet sufficiently cynical.
If a picture is worth a thousand words, what are a thousand words worth?
... Approximately nothing.
And the winner is...