ChristianKl comments on Why humans suck: Ratings of personality conditioned on looks, profile, and reported match - Less Wrong
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It's not really clear that judging people via looks is bad.
If I see that a person has a huge tattoo that allows me to infer something about their personality. People choose their own photos to make statements about themselves.
And in fact, I seem to recall OkCupid doing another informal study a couple of years ago on which profile pictures were the best at getting replies and messages; and finding out that these were not the ones which explicitly showed the person's face and physique, but the ones which showed the person engaged in a cool activity (skiing, bunjee jumping, swimming etc)