A radical social movement needs one charismatic radical who enunciates appealing, impractical ideas, and another figure who can appropriate all of the energy and devotion generated by the first figure's idealism, yet not be held to their impractical ideals. It's a two-step process that is almost necessary, to protect the pretty ideals that generate popular enthusiasm from the grit and grease of institution and government.
Should we add 'followers' to this list? A substantial difference between MLP:FIM and other works of fiction isn't necessarily the lack of an idealist, or the lack of a large company behind that idealist. There are other examples of productions that have both. It's the lack of Bronies. (or using some of the other examples on your list, Christians, Socialists, Nazis, Mormons, Scientologists, Revolutionaries, Objectvists...)
Followers are necessary. I didn't examine them because I assumed all followers are pretty much the same. You might have to look at followers to figure out what's going on with outlier movements, such as LessWrong, that don't appeal to the usual activists.
My take on some historical religious/social/political movements:
The best strategy for complex social movements is not honest rationality, because rational, practical approaches don't generate enthusiasm. A radical social movement needs one charismatic radical who enunciates appealing, impractical ideas, and another figure who can appropriate all of the energy and devotion generated by the first figure's idealism, yet not be held to their impractical ideals. It's a two-step process that is almost necessary, to protect the pretty ideals that generate popular enthusiasm from the grit and grease of institution and government. Someone needs to do a bait-and-switch. Either the original vision must be appropriated and bent to a different purpose by someone practical, or the original visionary must be dishonest or self-deceiving.
There are exceptions to this pattern that, I think, prove the rule when you look at them more closely:
And then there are just exceptions:
One interesting aspect of the pattern is its hysteresis. Once idealism has been successfully co-opted, the resulting organization can continue to siphon that credibility indefinitely, while dismissing its more radical demands.