Great article! Thanks for sharing.

A lot of this article feels like "Everyone can be a winner! Everyone can get a trophy for participation! Yay!" As a result, I'm having a hard time restraining my cynicism. For example:

Plenty of “cool careers” sound better than they turn out to be.

How convenient; now you have a great excuse for why you don't have a "cool career".

Status is often the enemy of success.

How convenient; now you have a great excuse for why you're not high status.

Just remember is this one rule: Don't innovate. Replicate. Copy a successful simple business. Innovations are too risky

How convenient; now you have a great excuse for why you're not innovating.

At the end of the day though, everyone has a different definition of success; I think that if you've honestly determined that your own definition of success doesn't require a "cool career" (or high status, or innovation, or whatever), then this article offers exceptional advice.