First media piece on x-risk reduction that I've read which makes not just the ideas but the work itself sound high-status. The article seems to have gravitated towards the clichè "tight-knit cabal of wealthy, sophisticated geniuses quietly saving world from destruction", which it seems to me is probably one of the best ways that it could be spun. I'm certainly no PR person, though.
http://www.theguardian.com/technology/2014/aug/30/saviours-universe-four-unlikely-men-save-world
The article is titled "The scientific A-Team saving the world from killer viruses, rogue AI and the paperclip apocalypse", and features interviews with Martin Rees, Huw Price, Jaan Tallinn and Partha Dasgupta. The author takes a rather positive tone about CSER and MIRI's endeavours, and mentions x-risks other than AI (bioengineered pandemic, global warming with human interference, distributed manufacturing).
I find it interesting that the inferential distance for the layman to the concept of paperclipping AI is much reduced by talking about paperclipping America, rather than the entire universe: though the author admits still struggling with the concept. Unusually for an journalist who starts off unfamiliar with these concepts, he writes in a tone that suggests that he takes the ideas seriously, without the sort of "this is very far-fetched and thus I will not lower myself to seriously considering it" countersignalling usually seen with x-risk coverage. There is currently the usual degree of incredulity in the comments section though.
For those unfamiliar with The Guardian, it is a British left-leaning newspaper with a heavy focus on social justice and left-wing political issues.