"checking the name of the writer Ooookay, this article about appearance is written by a woman. As was expected. It's probably not worth to read it..."

The best way to get me to actually throw charity out the window, is to imply that I'm likely to throw charity out the window because I explicitly thought a dumb thing relating to your personal characteristics.

This looks like an example of the Pygmalion effect - you read less charitably because the expectations are low.