Fundamentally, because pleasure feels good and preferable, and it doesn't need anything additional (such as conditioning through social norms) to make it desirable.
Why should I desire what you describe? What's wrong with values more complex than a single transistor?
Also, naturalistic fallacy.
As per a recent comment this thread is meant to voice contrarian opinions, that is anything this community tends not to agree with. Thus I ask you to post your contrarian views and upvote anything you do not agree with based on personal beliefs. Spam and trolling still needs to be downvoted.