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JenniferRM comments on Fixing Moral Hazards In Business Science - Less Wrong
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To work well, I think it needs a good name. In terms of long term social dynamics, creating a meta-brand that helps smaller brands seems essential. Like when people initially see the "tested by X" logo they won't know what it means.
Assuming the web app works as intended, and assuming any significant fraction the population just stop believing any of the classes of claims that might be tested this way and lack the logo, then the process should gain more and more credibility over the course of months and years. The transition from an unknown logo to a trusted logo will be tricky for the larger institutional hack to work, and the name itself might be key to the logic of acceptance at the beginning.
I ground through various options at the command line with $ whois $OPTION | grep "[A-Z].COM"... trying to find things that get the right idea and aren't already registered.
Namespace is huge and finding a good name seems key. The names I looked for my be too boring or too long or too easy to misspell? Please comment in response to this comment, one name suggestion per comment, and then find the 3 best suggestions from other people (assuming that there are lots to choose from) and vote them up :-)
Edited to add: I'm seeing lots of votes and no suggestions. Also, ProveItForReal seems to be winning but I think that works better in a {{citation needed}} context (ie you say {{prove it for real}} to dubious claims) but it works less well for logos on products. Imagine a logo that is worked into product's packaging that says: "TestedClaim: X gives benefit Y in Z% of users"... that seems good in that context, but {{this needs to be a tested claim}} is awkward. Surely something better is possible than either of these?
proveitforreal.com
Acronym: PIFR.
Used like {{needs citation}} it really shines as {{prove it for real}} ...but how does it look on a product label?
The karma has spoken. I've registered proveitforreal.com. Thank you!
I think a trademarked "proved" image will do nicely for use on labels :)