FTC is so much better than lawsuit. I don't know a single advertiser that isn't afraid of the FTC. It looks like enforcement is tied to complaint numbers, so the press release should include information about how to personally complain (and go out to a mailing list as well).

I would love assistance with the agreements. It sounds like you would be more suited to the Business <> Non-Profit agreements than the Participant <> Business agreements. How do I maximize the value of your contribution? Are you more suited to the high-level term sheet, or the final wording?