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NancyLebovitz comments on What supplements do you take, if any? - Less Wrong
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I've been amused by the GNC (America) practice of having supplements appealing to different markets in separate alcoves-- there were (at least) body builder, new age, bargain, science (sciency?),.... I didn't check to see how many of their supplements were the same things in different packages in various alcoves.
They had one additional clever bit-- the supplements had a life-sized silhouette of the capsule printed on the package so you could see whether they were a size you wanted to swallow.
I just stopped by a GNC, and it's changed quite a bit. I remember GNC (some 15 or 20 years ago) as having a roughly equal balance of sections. Now it's predominantly for athletes and body builders. There's an herb section, and that's the last faint echo of New Age.