A bit of context would have helped... Another quote from he linked post:

The idea, obviously, is to combat sexy and exciting misinformation with even sexier and more exciting accurate information.

or, in more nerdy terms, "Both System 1 and System 2... Engage!".

On a more controversial note, I wonder if it can be quantified how much it helps (or hurts?) the CFAR cause that its president and public face Julia Galef is not just smart and articulate, but also conventionally good looking.