As people become more advanced, we will orient them toward more advanced rationality, at Less Wrong and elsewhere. Now, there are those who believe rationality should be taught only to those who are willing to put in the hard work and effort to overcome the high barrier to entry of learning all the jargon.

I think that's a strawman. I haven't meet anyone who argued that the entry barrier of learning all the jargon is important.

The main problem is that giving someone a rationality mug and a rationality T-Shirt doesn't mean that you have raised the sanity line.

Videos are often great for teaching people buzzwords. I have seen smart people accept pretty stupid ideas that spread through Youtube videos. Videos that actually promote critical thinking are aren't clear and concise.

The website currently has: - Blog posts, such as on agency; polyamory and cached thinking; and life meaning and purpose.

If you want to reach a broad public I'm not sure that articles advocating polyamory are the most efficient way to do so.

"How Do You Live Happily Ever After When There’s A Love Triangle?" This sounds like a title that would neither make me want to read the article when it goes over my facebook news feed nor be great for SEO.

The article also doesn't engage deeply with the topic. A lot of people do feel jealousy and that's a concern when you want to guide them towards polyamory. On LW we talk about the value of steelmanning opposing arguments and that most issues have good arguments on both sides.

Asking for dark art techniques to promote the project is a strategic choice. It signals not seeing truth as a high value. That might be a bad strategic choice for promoting rationality.