I guess that was the nature of the question - is "appealing to System 1" in the way we described worthwhile? In descriptions of Dark Arts strategies, we use some things such as creating cognitive ease through using simple and positive language, having some stories, some flashy language and graphics, and so on. However, we don't want to go too far, so the question is where is a good balance to draw. Are the articles cited above on the Intentional Insights website a good balance?