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Jiro comments on You have a set amount of "weirdness points". Spend them wisely. - Less Wrong
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Mormon missions are not primaritly there to gain converts. They are there to force the Mormon to make a commitment of time and resources to Mormonism so that the sunk costs would psychologically tie him to the religion.
(Of course, it wasn't necessarily consciously designed for this purpose, but that doesn't prevent the purpose from being served.)
That's part of the point. If you want strong changes in society than you need to do movement building. That means you don't focus on outsiders but on strengthing the commitment inside the movement.