What's the causal pathway by which coverage like this improves things? If we want technical expertise or research funding, it seems like there are more targeted channels. This could be optimal if we want to make some kind of political move though. What else?
From the BBC:
There is, however, no mention of Friendly AI or similar principles.
In my opinion, this is particularly notable for the coverage this story is getting within the mainstream media. At the current time, this is the most-read and most-shared news story on the BBC website.