Honestly, it would still be better publicity, and equally unusual, if we were known as "Those people with the arrogant Harry Potter fanfiction" rather than "those techno-libertarians, one of whom wrote Harry Potter fanfiction." Harry Potter fanfic is something the popular audience can at least conceive of someone else enjoying. Techno-libertarianism has a smell, and that is the dead, dusty smell of server rooms in basements: all functionality with no humanity. It makes us sound like Cybermen from Doctor Who.
Cover title: “Power and paranoia in Silicon Valley”; article title: “Come with us if you want to live: Among the apocalyptic libertarians of Silicon Valley” (mirrors: 1, 2, 3), by Sam Frank; Harper’s Magazine, January 2015, pg26-36 (~8500 words). The beginning/ending are focused on Ethereum and Vitalik Buterin, so I'll excerpt the LW/MIRI/CFAR-focused middle:
Pointer thanks to /u/Vulture.