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Andy_McKenzie comments on 2015 New Years Resolution Thread - Less Wrong
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It's interesting that you use the phrase "Schelling point." Strictly speaking, is there any advantage for people who want to improve themselves to coordinate their efforts to start on the same day? Perhaps, but I don't think that's what you meant -- I suspect it's about coordination among the internal factions in one's brain/mind.
I was thinking of social support of other people's goals.
Not really, but there's an advantage to having one particular day on which to do things, to avoid the "I'll do it someday" problem.
I think that's probably true, although I think it's along the lines of what I mentioned earlier -- a kind of internal Schelling Point.
There's also the problem that it might create another kind of "I'll do it someday" problem. For example, a person might pig out on Thanksgiving and Christmas and justify it to himself saying "Starting January 1 I will eat healthy and hit the gym every day."