I feel like that is a really short-term version of what the OP is talking about, but yes, it applies. Same in other areas: playing any given video game for too long at a time, sometimes even reading a good book for too long, even spending too much time doing the same exotic/unusual thing. The amount of time it takes to get adapted and the level your happiness adapts to may differ from scenario to scenario, but it does happen. I try to remember to switch activities every few hours even when I'm still enjoying myself, unless I'm enjoying myself at least as much as I was earlier.