"Today we are announcing that we will donate 10% of our advertising revenue receipts in 2014 to non-profits chosen by the reddit community. Whether it’s a large ad campaign or a $5 sponsored headline on reddit, we intend for all ad revenue this year to benefit not only reddit as a platform but also to support the goals and causes of the entire community."
Thanks for the link, but that's one weak headline. Next time try something like "Pro-deathers have been trying to make sure MIRI doesn't get Reddit's donation. Vote for MIRI so they are better able to help life!"
http://www.reddit.com/donate?organization=582565917
"Today we are announcing that we will donate 10% of our advertising revenue receipts in 2014 to non-profits chosen by the reddit community. Whether it’s a large ad campaign or a $5 sponsored headline on reddit, we intend for all ad revenue this year to benefit not only reddit as a platform but also to support the goals and causes of the entire community."