NancyLebovitz comments on Why the culture of exercise/fitness is broken and how to fix it - Less Wrong
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Hmm. To what category of values does the value "toughness framed as the will triumphing over the body" belongs to ?
Since I got a lot of these kinds of stuff from my father, my first instinct was "masculine values" but on the other hand, actually enjoying physical challenges is a part of the very same set of values, too, and in fact he spent much of his youth pursuing whatever shiny sport happened to strike his fancy - kayaking, long-distance biking, basketball and skating amongst them. So if I categorize it this way, I get some contradictions.
Maybe "puritanical values" ? Although my upbringing has little if ever to do with Protestantism, it was a fairly big relevation for me to learn a thing or two about Taoism and Buddhism, starting with The Tao of Pooh, the kind of teachings that doing things in an effortless way, being "fluid" may be a good idea at least sometimes. This sounds like the opposite extreme from Puritanism. And if it was such a new thing for me, maybe I was raised a bit puritan in a non-obvious way, clearly no influence from Calvin.
I remember an experiment I did at maybe 16? when I have learned a bit about these Tao-stuff. We were at the Mediterrean sea holidaying and I was lying at the inner edge of the water on the beach and toying with trying to resist the meter-high waves to not throw me out nor to move me. I did i the usual way, flexing all the muscles. Didn' work. Remembered wu-wei, and tryed to relax completely and submit, give me over to it, not resist and become one with the force of the waves, and to my surprise, it worked, it actually could not move me, because I somehow counter-acted the force with micro-movements or something. A bit later I was biking up some hill and my thigh was burning and my usual reaction was to double down hard, flex that thigh harder and grit my teeth and push, and instead I relaxed my thigh and tried to make the movement fluid, as if I was not exerting force but the pedal itself moving my leg or more like my leg being one with the pedal, and that worked, too.
These are very surprising things for me. Apparently the blog you linked also discusses similar stuff, thanks.
Tentative theory: the Puritan (or possibly Protestant work ethic) thing never went away, but at some point it got mated with gaining status through self-expression, and with gaining status through your clothes getting to seem too easy, which is why people shifted to high-maintenance bodies.. That's why running ultramarathons on multiple continents seems cool rather than weird and extravagant.
This isn't about philosophy, exactly, though you may be able to deduce a plausible philosophy to explain what people are doing. It's about cultural shifts.
Reverse correlation between fitness vs. dressy fashion? Kinda-sorta of true for Europe (Sweden: fitness, France, Italy: dressy fashion), can someone compare the muscle-beaches of California and Rio de Janeiro to NY fashion?