Oh yes I understand the value dissonance and controversy.

But... babyeating is certainly controversial, and yet I think it does not alienate people in the same way that rape will, largely because far more people have traumatic memories of rape than of infant cannibalism.

At the end of the day, I personally prefer the controversial writing, but its a trade off against PR. I would certainly prefer the really controversial bits get edited out to EY stopping writing because of negative PR.